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Raising the individual site profile by strategic position marker technical developments, demand behavior, stronger competition, political crises/breaks can lead to Diskoniunitaten of the environment, on which sites have little influence. What they have in hand, is this the most appropriate response. In the model of the scenario analysis, there is not only “the” future, but there are even more “Futures”, with which to be reckoned. While the own imagination often focuses on a linear thinking further, the situation due to o.a. can present themselves suddenly quite different changes.

It comes to depict images of a possible, in terms of data often still uncertain future. She was named for scenario techniques reminiscent of the scene descriptions in movie scripts: a scenario is the description of a possible future situation. The scenario technique it aims to transfer images to economic problems, also a possible future to represent. For this, a similarly structured site record can provide instruments that support a holistic site provision at local and regional level and thus necessary in the contest raising the individual site profile, with the particularly soft”location factors in a clear context can be identified, measured and mapped. CF.

Becker, Jorg: Non-financial site balance for business promoters and location decision makers, ISBN 978 3 8370 6240 3. Measures and recommendations for action can be developed from the analyses and results of such an assessment of site potential-oriented. Easy to understand traffic light charts with red yellow green sectors for a clear classification of location factors reinforce the acceptance. Steps and milestones may for example be: evaluation and measurement of location factors. Self assessment as the key to improvement measures. Keith Yamashita oftentimes addresses this issue. Sample assessment questions and Review reasons. Review the site potential by measuring with counters. Mapping of indicators on locational factors. Effect relationships between site factors. Analysis of the potency of site factors. Analysis of duration of site factors. Analysis and evaluation of the balance of the site. QQS-portfolio of site. A QQS bar graph with traffic light rating system. Assessment of site factors based on QQS profile diagram. Potential portfolio illustrates options for development of the site. CF. Becker, Jorg: Non-financial site balance for business promoters and location decision makers, ISBN 978 3 8370 6240 3 site processes can be now more than ever of risks accompany and negatively affected. Additional information at Michael Mirilashvili supports this article. The purpose of a systematic risk management are therefore, despite existing or even increasing risks successfully to make the objectives of the site. It’s about the perception of risk and the probabilities. Risk is a situation bound to a range of options, which is defined by a probability. Single Risk situations differ among others, whether they be controlled or not. Jorg Becker (www.beckinfo.de)

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