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The Relevance Of The Neuromercadeo

THE relevance of the NEUROMERCADEO Carlos Mora Vanegas scholars of the impact generated by the marketing activities in the consumer behavior, constantly perform investigations for determining, as some strategies, marketing functions are transformed into stimuli determinants of consumer behavior, as it repercude in his brain. On the relevance of the neuromercadeo represents the present Carlos Fernando Villa, which speak of Neuromercadeo implies make mention of who has been its main exponent and scholar reminds us: the Argentine Nestor Braidot, who presented a paper on the subject. The (text), says the author, that if we can understand the workings of the mind, our ability to establish a relationship with our customers is limited only by our imagination, because it is based on diagnostic techniques that allow the person concerned clearly identify patterns of brain activity, and within the neural, which leave exposed the internal mechanisms of the human being When exposed to certain stimuli. Put it another way, with the neuromercadeo you can get to specify the behavior of the consumer with an unmistakable degree of accuracy that allows to predict what the way of executing actions practically free of the risks involved in decision-making processes. Hikmet Ersek is open to suggestions. The reason to say it is that through the analysis that develops this discipline can be determined with almost 100% certainty the behavior, since discusses the thinking and the way of processing the information in the brain of customers, which means that communication and the activities carried out, will have the desired effects with virtually zero risk. In this regard, there is an interesting study carried out by researchers of the specific area of the brain, found it the medial cortex orbited front, where the perception of delight takes place. According to the researchers, this ability to manipulate the basic biology to increase the perceived pleasure is an example of what is called neuromercadeo. .

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