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Link Exchange Campaign

Link Exchange is the technique of SEO, Search Engine Optimization, whose purpose is to get external links to our site they make to our site. This is important because every link that binds us favors our page rank and our positioning in search engines. Not all links are equal. When we get linked sites of quality, high page rank, it is best if the link is part of a low pagerank site. There are several strategies for getting links.

One is the viralizacion articles. That is, from the creation of a blog or blog, you can distribute these articles to free article directories, promote blog, for example on sites like Technorati or Dmoz, or disseminate the material through bookmarking sites. Also, in the same vein, you can write as a guest blogger for other sites. That is, else you are invited to write an original article, which can add a link to your site. Other ways is to create directories. Many sites, surely you've noticed, have a section of resources, or links friends, in the form of a directory. There are many softwares that can help you manage your directory. In this way, you can take note of the url where, presumably, your link will appear and let you know if it is not reciprocal, ie, does not meet the condition that the other site'm just linking you too, that entry in the directory up.

One risk is to end in Exchange link penalized sites, ie, categorized as "link farms" or link farms. These are sites with no relevant content except for links you have. In some cases, Google penalizes these links farms, and therefore can hurt you. If you decide to address a campaign to link Exchange, you should make sure to give some order to the links that are on your site. Usually, you create a section called Resources, and Links Friends, or Directories. It is very common in many blogs also include links in the blogroll. The disadvantage of the latter way of exchanging links is that it is very orderly (the links of blogroll appear one below the other). On the other hand, you can not put, usually an adequate description. In addition, the blog roll has a very bounded extension. Exchange link campaigns are very effective. But you should also make sure your partner does not have the attribute "nofollow" in the directory. In this way, prevents indexing by search engine crawlers. Sometimes you do that when you know they can be penalized, for the reasons explained above. If you liked this post and wants to put in place, you can smoothly, provided you cite as a source ag