Commitments Of The Insurance Agencies, ‘ Surely Of Precio’ The One Of Direct Safe
The new strategy of Direct Safe is called ' Surely of Precio', positions and it like an insurance agency that always offers the price more under all the competitors. The company is implied in this new proposal and it will take responsibility to reimburse the difference twice if you find Safe a price more cheap comparable del than it offers Direct. Considering the present situation of the sector of the insurances, that every time is more competitive, the insurer is placed a 20% below the average prices of the market according to the accumulated IPS of January to September of 2011, getting even to be distanced, in the case of the Insurance to All Risk with Tax exemption, a 29%. In Gem declarations Reig, Chief Marketing Officer Spain & Portugal has been able escuchar" With this bet we want to demonstrate to our clients no whom better supply in the market are and that with Direct Safe not can equivocar". With regard to the new campaign of car insurances, one is very active in television with a spot titled ' Palabras' although also they conduct battle in radio, Web and social average. For the Direct promotion Safe it has created site baptized with the name of segurodeprecio.es that counts on the spot emitted in the main television networks and the conditions of the promotion. All the information can be consulted in the Web
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