Catalogs
-Which has to sell something Wehl man Katalogie regardless of whether classic or digital nobody passes, in the B2B field catalogs from the bore to the sale sponsor. Unfortunately, catalogs are often not the best seller. The editorial said catalogs with Thomas Kaddi Mann by the Agency of Wehl man Katalogie in food about good and bad catalogs, user needs and on the added value of more successful. Need we even classic catalogs of paper in the digital age? Thomas Kaddi Mann: of course we need paper catalogs. Very few retailers do in the B2B area without. The paper catalog still has a high level of acceptance. Although the electronic catalogue contains usually more information, and you can search through the database structure selective. As a communication tool in the direct dialogue with the customer the printed catalog is but years indispensable.What the biology of a good catalog from a bad? Is it visible? For the specialist, this is visible.
The user of the catalogue can tell it, that he finds, what he’s looking for. In the jargon we call it intuitive user interface\”, that is, the catalog is so constructed, that he adapts to the user’s behavior and not vice versa. We know, for example, that someone who looks in a catalog, want to find a table of contents on the first page, which is divided by product group. When he scrolls through the catalog, it uses trained fixation points. Right there, he must find orientation: the column title in the header bar that covers the main product group, product group and products. Then the view is looking for the page number and the register, to make sure that it is correct. Until then, the page is looked at really. It all happens in fractions of a second. It is so extremely important to provide guidance and security.
Paper Pin Top Performance
Innovative binding system of creative paper Xpress CPX enhances attractiveness of the majority of paper pin customers, 97 percent, is convinced that the binding system enhances the attractiveness of the shipped documentation and has a very positive commercial value”, Torsten Prinzlin, owner of creative paper Xpress CPX, summarizes. Even when the criteria price/performance ratio the grade 2 are awarded by 25 percent of respondents the note 1 and over 33 percent. More than half of the clients (58%) keeps the paper pin”for a good to very good media. And 82 percent of the companies appreciate the modern and innovative appearance of paper clips. Most companies (58%) regularly use the paper PIN. The satisfaction is so great that many paper pin user recommendations: half of the companies surveyed came by information from business partners and acquaintances on the paper PIN. The success of the paper pin rising to 91 percent of our customers the connective system would recommend anytime, resulted in our Survey”, so Prinzlin.
The binding system paper PIN is a small, but meaningful advertising medium. The metal rods can be printed with multicolored logos, phone numbers and Internet addresses. Already from 500 units are the individual clips for presentations, offers and other documents. The representative clip is mounted with a Standardlocher and flat. Format and Logoaudruck make sure that the paper PIN is not thrown away and always reminded the addressee to the sender perfect advertising in everyday business”, so Prinzlin. About creative paper Xpress CPX: The Hamburg-based single – and mail-order company applies the papeterie for more than 14 years as a top supplier by demanding documents, presentation and application kits, and other accessories. CPX was taken over by Torsten Prinzlin in 1996 and since then steadily expanded. The customers include well-known large companies, medium-sized companies, self-employed and freelancers as well as private individuals who place value on special stationery.