It Is Time To Accept Some Changes
While many advertisers always still blindly believe in the old success formulas, appear new serious media and actors on the scene. The effect of an advertising campaign is changed in a world in which each consumer has immediate access to all important data about any product. As the majority of companies to find out how they can spread their business on the Internet, are the most known Internet services to disseminate information and to connect people. The new developments of the Internet threaten traditional guidelines, on which the advertising industry believes for decades – such as for example the Informationsassymetrie and the by up down mind of the media. One of the profound social changes, caused the Internet was the democratization of the media. Today anyone who has computer and Internet access, available free to provide information is. Through the hyper-fragmented media landscape it is possible a very specific advertising messages by importance Target audience to give.
Companies can advertise now deliberately rather than to offer a large audience advertising through television or the press. The buzz – or influence marketing because many advertisers agree that \”Mouth to mouth\” is the best advertisement, suitable buzz marketing as a new advertising medium. Buzz marketing is a new branch of marketing, in which a number of factors are incorporated, which pave the way for a new constellation: the traditional advertising is losing credibility. According to a study by Yankelowich monitor trust 76 percent of consumers do not care what the brands share with them. You trust more on the opinion of its own social network, in the likes and dislikes that supports this or deny. The communication in the hands of consumers stays that way. Once they have received the message and their needs in terms of quality and efficiency were met, they express their opinion and spread them yourself. Against this background, have Blogs properties that distinguish them from traditional advertising media: you allow comments, making them suitable as communication platforms, which are available all over the world.
With Promotional Items Cup
Creative fan and advertising article for the 2010 World Cup Ole, ole, ole! This is the battle cry of the summer, which will be heard in stadiums, apartments, houses, and restaurants. For four weeks the world aligns eyes and ears after South Africa, where the World Championship of the world’s most popular sport is aligned: football, what else? In Germany, the DFB together with the right partner Mercedes Benz football fans on the fourth star for Germany”a. On the same homepage football enthusiasts can call their own personal reason why Germany after 1990 again World Cup can be. “” That not only Mercedes Benz as a licensing partner to the sales engine “believes the 2010 World Cup, but two-thirds of marketing decision makers and purchasing managers, is through the results of the POS trend levels” the Agency Group sales significantly. 50 percent of the respondents panelists responded to the question of whether the World Cup is used as promotional theme, with a clear yes. Click Macy’s Inc. for additional related pages.
23 percent to Imagine a promotion around the subject and only 27 percent of the participants voted no. Creative fan and advertising article for the 2010 World Cup support the thematic promotion and thus promote the sales engine”football. With practical Stadium equipment such as seat cushions, cups or gossip cardboard, each public viewing will be a unique experience for consumers and businesses. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items.
For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability.
PSG – Press And Distribution Service Baden-Wurttemberg GmbH Has Reason To Celebrate
25 years of success in the direct distribution of Balgheim – this year it celebrates its 25th anniversary press and distribution service Baden-Wurttemberg GmbH, a subsidiary of the SuDKURIER GmbH, medienhaus psg, with its 30 employees. At the time the direct delivery company employs over 2,000 Zusteller/innen and collaborates with 70 national and international partners. A man was founded at the beginning of psg by Rainer Pfitzer, a merchant who was in 1984. Initially the company carried the name WVO Pfitzer direct marketing GmbH\”. Right from the beginning, the psg is focused on the direct delivery of brochures and product samples. The affiliation to the WVO was a poster boy for quality in terms of regular monitoring and timeliness of data. A descriptive name was on 13 March 1997 the company in psg press and distribution service Baden-Wurttemberg GmbH\”renamed. The name represented the large scope of the company and fulfilled at the same time a commercial-technical purpose; so psg quickly became the the first point of contact, when it came to the direct distribution of unaddressed advertising mail.
Change of ownership is a wholly-owned subsidiary of medienhaus, SuDKURIER GmbH since 1 January 1999 the psg. The remit has been expanded through the acquisition. The psg distributed the Stadtanzeiger spending Donaueschingen, Villingen-Schwenningen and Rottweil on the scoreboard Sudwest GmbH. Next to the work of regional jobs are the strengths of the psg in the processing of supra-regional and national distribution. Also unaddressed direct mail deliveries in the neighbouring countries (Switzerland, Austria, France, Belgium, Luxembourg) partners are placed.
In the last 25 years she grew a comprehensive highlights psg in General. Also the distribution orders have become more complex with the growth: standing orders of large customers form an economic backbone, while special distributions such as phone book deliveries and the delivery of the IKEA catalogue pose additional challenges. The permanent adjustments to the Market lead to new innovations.