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Google Ads

What should Google ad campaigns be? The decision to invest some part of the budget for advertising on Google ads is an important step in the life of any business. But, before putting a penny on a Google ad campaign, it is necessary to take certain precautions in order to optimize results. A campaign can make a huge difference not only in the numbers of the company, but in web analytics. In the early stages of the life of a page, the issue of visitor flows is critical. You have to get traffic from all forms wherever possible White-hat, of course, that is legal and permissible techniques.

And a Google ad campaign, whether or Adsense Adwords can be an excellent first step. When selecting the type of campaign that we, and the pattern that will place Google ads, it’s good to be clear that Adwords and Adsense is not the same. Google Adwords ads are the links that accompany leaving the natural results of a search. That is, if a user performs a search in Google on, for example, “deals in Andalusia”, if such notice ruled, or we will leave the top natural results, or sides. According to some studies on the physiology of sight and human attention, Google ads are at the top are more seen than those on the sides. This was revealed by a study showing patterns setting the vision of the Internet users, which concluded that people definitely pay more attention to the hearing on the Google ads above, rather than on the sides. It is also true that mimic Google ads tend to increasingly natural results pagerank-dependent and non-payment. It is not something Andrew Cuomo would like to discuss. In contrast, Google Adsense ads correspond to the so-called contextual advertising.

Your link will appear on related sites. Instead of appearing in the same Google site, your link will be released in the thematically related pages, to increase their effectiveness. That is, if continuing with the “offers in Andalusia”, you decide to visit the site of a travel agency, is likely to appear on this site announcements related to this subject companies. Without doing any advertising for Google, is a reality that the supremacy of the Mountain View company with respect to traffic passing through their portal and their positioning in the life of internet users, make it indispensable guideline campaign Google ad, the result is virtually guaranteed. Victor Echenique m.

Banner Ads

Banner has long been a major advertising medium on the Internet. A couple of years ago, a banner with the inscription 'Clicks soon' and the like, had a very big impact. But today the situation has changed and you have to look more intelligent solutions. Creation of banners it is very responsible and they should deal with professionals, as well as web design – this thing Responsible. As a banner in the first place depends on who is engaged in manufacturing of banners. Information – Advertising feature: The information contained on the banner: photos, images, text about the product and its properties, contact information, address of the site carry information – Click advertising function – Function: main function banner – go with a banner to the advertised website. This is due to the fact that the banner is placed, as a rule, only part of the promotional information, the bulk is located directly on the site.

The main criterion assess the effectiveness of banner (CTR) basic criterion for evaluating the effectiveness of banner is the ctr (Click ), equal to the ratio of clicks on the banner to the number of banner impressions. Click on the banner means consent of the user to get acquainted with information advertised on the banner and go to another site. Improving the effectiveness of banner advertising You may already know that increasing the number of targeted visitors to your site greatly influences the growth contact your company and increase sales. Therefore, the more targeted visitors you can attract through banner advertising, the higher traffic to your site. Hence, it is necessary to do so at boundedness of banner impressions on banner ads clicked more times. Ie the challenge of improving the effectiveness of banner advertising is reduced to increase ctr. Increase ctr by ctr increase the target audience through targeted audience is to find the Internet – resources or their subdivisions, which visits the target audience for your company.

Thus, for a company that sells fruit, we must find portals on fruits, cooking, the Internet – or any other food shops and post their banners there. At most major sites provided an opportunity to place banners in the section on the subject of the company, it also allows ctr increase due to the fact that these sections of the target audience visits the company – the advertiser. Focus Focus banner impressions banner impressions – the use of control techniques in order banner impressions increase in visits by the target audience. Techniques to control banner impressions may be the following: Timing Geography impressions Industry Factor Weekdays example of effective banners:

SEO Copywriters

It is believed that the text can write any employee who somehow understands the topic. That's why sometimes you can find the following texts: "The company performs the following works installation and repair of electrical equipment, making process installation, construction and installation work for the introduction of new and reconstruction of old facilities, as well as commissioning, ie object delivery 'turnkey'. Performs cable work. The company produces Rigging work, has extensive experience in installing power transformers, weighing up to 100 tons, which were performed on many objects in the Tyumen North and other regions. At present, these works can also be made in any Russian regions and cis. "Nearly all the texts published on the Internet are in open access that allows you to copy and place the information on other resources through a simple combination of Ctrl + C Ctrl + V. Quite often stolen not only the description of goods and services, but also texts about the company, which merely changed the contact information.

Accommodation stolen text affects the display of a site in the serp, which leads to reduce the number of visitors. It is impossible to say exactly the optimal frequency of key phrases in the text. For example, to Yandex, which takes into account the morphology, phrase, search engine optimization and search engine optimization will be the same phrase. Thus, both the frequency will be the same. But for Yahoo phrases in ektaterinburge website promotion and website promotion in the Ekaterinburg will be different. And frequency should be calculated for each phrase separately. In addition to the application of optimization rules, the text must be literate and spelling, and style.

Although some copywriters specifically use in their texts misspelled words or typos to display the site is on such "wrong" key phrases, as Many users search for information in that form. Seo-copywriter creates a text that will be interesting to visitors and search engines. Of course, can be placed in the text of a huge number of keywords for which to promote the site, but it will lead to what visitor simply close your web page and search engine ban for trying to cheat the rating. Everything should be in measure. Therefore, in order to obtain high-quality text, it is best to contact the company main specialization is search engine optimization sites.