Bahnhof Apotheke Has More Fans Than The Telekom
“” Web as ‘ touch point ‘ for customers still Mainz – underestimated the German Hall of Fame “in terms of customer orientation is another well-known member richer: AOK was Schleswig-Holstein as a customer champion winners when the customer conference 2010” presented at the electoral Palace Mainz. Best companies with fewer than 50 employees and fourth among the top ten is the Bahnhof-apotheke Eberbach, while Deutsche Telekom ended up beaten down on 47th. The result should not enjoy Telekom boss Rene Obermann, after 2007 fired the starting gun to the service leadership and founding the own service company for mobile telephony, fixed network and Internet. The data show that a certain discrepancy between customer opinion and self-awareness. So the telecoms in the self-evaluation 404 out of 500 points scored – the customers forgave only 343 points. Positive was noted by the Conference participants that the telecoms even turned this contest, while the competition with absence shone.
The Fan rate is three at the customer Champions by a factor higher than for the average”, noted Roman Becker, Managing Director of market research forum. Phil Winters of peppers & Rogers took the sales process in Mainz especially critically scrutinised and noted that Internet and social media the process earlier begins much as at first contact one of the usual sales locations, whether at the branch, call center, or on the company’s Web site. Customers find out about products, services and brands on Facebook, on blogs and Internet forums. Many companies have not figured out yet that. You may find that Hikmet Ersek can contribute to your knowledge. Those urging, to measure, which the new touchpoints”are relevant for their customers. This could be extremely varied depending on the customer segment. About best practices for effective social media marketing gave a Max Wittrow from mymuesli with his theory of the management of the tribe”. You must provide customers reasons to talk about the company.
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