2013 Brought A Lot Of Changes
Be active online reputation and personal branding – self arrives like a letter from 2013? What changed everything in the new year? In the year 2013, the Internet for the entire application process will gain in importance. Letter will be sent by email and the Internet is used increasingly as a source of information for headhunters and recruiters. Therefore, online reputation and personal branding in the application process play an important role according to a study just under 80% of the HR use the Internet actively, to learn about interesting candidates. The application of 2013 so far goes beyond creating the application documents. Especially social networks and business portals like XING or LinkedIn play an important role and provide a good source of information for HR management.
No wonder: Finally it reveals a lot about himself in such networks. And sometimes even more than a dear. The image on the net is important In candidate 2013 should be aware primarily of one: the own online reputation. Therefore, verify embarrassing reports about you on the net are circulating and fit given if your privacy settings on the individual social networks. Not infrequently, you install his own career opportunities through unpleasant headlines or embarrassing party pictures. “The application service the application writer” offers, suitable for the application trend 2013, to an extensive service to improve your online reputation.
In addition to optimizing your profile in the business portals of XING or LinkedIn, negative entries about the own name will be censored. Thanks to Google Alert”can be quickly tracked down new, negative entries and in due time initiated countermeasures to improve online reputation. We recommend you use the effect of personal branding on the occasion to worry about personal branding. Because in the Bewerberjahr2013 include, how it presents itself in the net. Become aware that a good personal branding is also advertising in their own right, i.e. through the online presence built an own, positive image can be. Madonna has perfected this form of image formation in your early days, and has become not only a sex icon, but also a global brand as a result within a very short time. The personal branding to create create therefore your own brand. The application writers offer the possibility in this context to enhance your CV 2013 through monograms with the own initials. You can use the monograms for not only the letter, but also for the XING profile. However, it is important for the personal branding that you build an image that looks authentic and suits you. Refrain from but to create a fake image, in order to meet any expectations. That is easier than ever in the age of the Internet, can backfire but quickly. Because, if you are completely different during a job interview when you present in your Internet presence or bragged about with the wrong skills, your cover will fly up very quickly. Sebastian Heinen
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